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A Blog for ISYS338 -- Information Technology in Global Society.


Powerset Will Launch In Coming Weeks

http://www.techcrunch.com/2008/04/05/powerset-will-launch-in-coming-weeks

Based in San Francisco, Powerset is apparently a new kind of search engine that will understand the natural language searches rather than keyword searching. It is due to launch in “coming weeks” according to Michael Arrington.

This sounds all sorts of awesome because what “natural language searches” means is that Powerset doesn’t do searches based just on keywords alone. Instead, it tries to understand the search phrase as a whole. The reviews have been mixed, Techcrunch commentors seem to like it enough. Crunchbase people have tried it and are disappointed.

I think it looks good, sounds good. But I could be getting ahead of myself seeing as I have yet to try it. But if it ends up delivering, then it could give Google a run for its money. It also sounds like a great opportunity for everyone, especially technological marketers to learn more about their targets.

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